Maruti Suzuki's success story is a lesson for the manufacturing sector

Maruti Suzuki is a fascinating consumer choice story. In this case, the choice to stay wedded to the brand. The company has managed to stay ahead of the curve post-liberalisation.

It is time to template the best practices from Maruti for the ‘Make-In-India’ initiative. The company had its fair share of troubles but it has never wavered from its consumer-focused strategy.

Leadership endurance (read RC Bhargava) is the other big factor behind its success. He brings unrivalled business and management acumen to the table, besides enjoying forever the parent’s trust.

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