Apple on Tuesday launched its first India store in Mumbai. Apple’s CEO Tim Cook launched the store, welcoming customers into the facility.
“The energy, creativity, and passion in Mumbai is incredible! We are so excited to open Apple BKC — our first store in India,” Cook tweeted.In a scene reminiscent of US, hundreds of customers had queued up outside the store from Monday night to get a first glimpse of the store. The store is the first for the company after beginning sales in India through pafrtners 25 years ago.
Several customers took selfies with Cook, sought autographs and exchanged pleasantries before going in. One among them, a designer from Mumbai, carried his nearly four-decade-old Mac, a product which revolutionised personal computing and established Apple as a strong brand with a design focus, with him. Nearly half of the staff at the store, including the leadership, are women.
Published: April 18, 2023, 15:56 IST
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