Facebook to label vaccine posts to combat COVID-19 misinformation

The social network is also adding a tool to help get users vaccinated by connecting them to information about where and when they can get their shot

Rosen explained that the reduction was due to "continued improvement in our proactive detection". "Our investments in AI (artificial intelligence) enable us to detect more kinds of hate speech violations on Facebook and Instagram. This technology helps us enforce our policies across billions of users and multiple languages," he said.

London: Facebook is adding informational labels to posts about vaccines as it expands efforts to counter COVID-19-related misinformation flourishing on its platforms.

CEO Mark Zuckerberg said in a blog post on March 15 that labels will contain “credible information” about the vaccines from the World Health Organization. They will be in English and five other languages, with more languages added in coming weeks.

“For example, we’re adding a label on posts that discuss the safety of COVID-19 vaccines that notes COVID-19 vaccines go through tests for safety and effectiveness before they’re approved,” Zuckerberg said.

The social network is also adding a tool to help get users vaccinated by connecting them to information about where and when they can get their shot.

Facebook and Instagram have been criticised for allowing anti-vaccination propaganda to spread and for being woefully slow in weeding out the misinformation, often with fact-checks, labels and other restrained measures.

Published: March 15, 2021, 18:27 IST
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