Consumer insights report reveals pick up in gig economy this festive season
During the Navratras and Durga Puja, YOY demand for decorators jumped by 141%, DJs by 113%, caterers by 82% and event managers by 33%.
This festive season demand for decorators, caterers, and event managers shot up significantly across India’s 1000 towns and cities with Tier-2 cities witnessing a healthy growth rate on Just Dial, India’s hyper-local search engine.
After last year’s muted celebrations due to the outbreak of Covid and the ensuing strict lockdowns, this year’s demand has started to pick up right from the Navratri and Durga Puja celebrations and is expected to stay robust during the entire festive season till Diwali.
During the Navratras and Durga Puja, YOY demand for decorators jumped by 141%, DJs by 113%, caterers by 82% and event managers by 33%, reported the latest Just Dial Consumer Insights. Tier-I cities witnessed a drop in searches for caterers but demand for other services remained robust. For the report, Just Dial analysed search trends across India’s 1000 towns and cities.
Decorators
For decorators, demand growth in Tier-I cities remained at par with Tier-II. Kolkata, Patna, and Asansol were India’s top-3 cities with maximum demand. Among Tier-I cities, Kolkata, Chennai, and Bengaluru saw most of the searches while Delhi, Mumbai, Hyderabad, Pune, and Ahmedabad completed the list of top 8 Tier-I cities.
Among Tier-II cities, most of the demand for decorators came from the cities in eastern India. Patna saw a 3 times growth in demand for decorators while both Asansol and Durgapur saw a healthy growth rate. Cities like Guwahati, Siliguri, Ranchi, Coimbatore, Bhopal, Varanasi, and Dhanbad completed the top-10 list with the most demand.
Event managers
For event managers, India saw a YOY rise in demand by 33% with Tier-I cities witnessing a significantly higher rise vis-à-vis Tier-II. Mumbai, Delhi, and Hyderabad were the top-3 cities with maximum demand across Tier-1 cities. Among Tier-II cities, Jaipur topped the demand list for event managers followed by Surat and Ludhiana. Other cities such as Chandigarh, Bhopal, Lucknow, Patna, Indore, Vadodara, and Kanpur completed the leading 10 cities with maximum demand for event managers.
Caterers
However, demand for caterers saw a significant rise across Tier-II cities compared to Tier-I. Trivandrum, a Tier-II city, saw the maximum demand, while Tier-III cities Kangra, and Saharanpur were second and third respectively across the country. Among Tier-II cities, Trivandrum, Indore, and Ranchi were the top-3 cities while Mumbai, Pune, and Chennai saw demand thrust in Tier-1 cities.
Demand for DJs in Tier-II cities was also at par with that from Tier-I cities. The top-10 Tier-II cities that witnessed maximum demand for DJs were Jaipur, Surat, Ludhiana, Chandigarh, Bhopal, Lucknow, Patna, Indore, Vadodara, and Kanpur. Among Tier-I cities, Delhi, Mumbai, and Hyderabad were the top-3 cities with most of the demand followed by Ahmedabad, Chennai, Bangalore, Pune, and Kolkata.