Vodafone Idea rings loudly on unveiling bundling of Disney+Hotstar VIP access for customers

Shares of Vodafone Idea traded higher on Friday after the company on Wednesday announced the bundling of Disney+Hotstar VIP access for 1 year for customers paying Rs 401 and above.

The facility will be available for customers recharging their account with plans priced at Rs 401, Rs 601, Rs 801 and Rs 501, while postpaid users paying a monthly rental of Rs 499 and above will be able to avail it.

VI collaborates with Disney+ Hotstar, one of India’s leading video streaming platforms to bring high-quality entertainment and a year full of Cricket to VI customers.

“This coming-together aims to bring the best of video content to Indians across the two most popular genres of entertainment and cricket,” Vodafone Idea said in a statement.

The scrip traded 1.65% higher at Rs 10.48 at around 11.55 am (IST). On the other hand, the benchmark BSE Sensex was up 0.72% at 51,646.

Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future-ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.