In the Apple October 2021 event on Monday, the company launched the M1 Pro and M1 Max in 14 and 16-inch models, which will deliver groundbreaking processing, graphics and machine learning (ML) performance. The new MacBook Pro range with M1 Pro and M1 Max is available for order on Apple’s online store and will reach the customers’ doorsteps and its authorised resellers from October 26.
The new 14-inch MacBook Pro model would be priced at around Rs 1.95 lakh, while the 16-inch MacBook Pro model comes at a starting price of about Rs 2.4 lakh.
Apple senior vice president of Worldwide Marketing Greg Joswiak said that, the company will set out to create the world’s best pro notebook with the all-new MacBook Pro with M1 Pro and M1 Max, which comes with a combination of phenomenal performance, unrivalled battery life, and groundbreaking features.
He also said that the all-new MacBook Pro adds an XDR display, an advanced 1080p camera and a six-speaker sound system.
Apple has also announced the launch of the third generation of AirPods, featuring spatial audio. This would be available in stores at Rs 18,500 from October 26, while the second generation AirPods would be charged at a new price of Rs 12,900.
The company based out of Cupertino is also launching its new smart speaker HomePod mini, starting at Rs 9,900 from November in India.
The company said in a separate statement that the 3.3-inch tall device will offer customers a great music-listening experience, the intelligence of Siri (Apple’s digital assistant) and smart home capabilities, with built-in security and privacy.
Apart from that, the tech giant has also announced the Apple Music Voice Plan, which is a new subscription segment designed around Siri’s power.
The subscribers to the plan, through Siri, will get a customised in-app experience with suggestions based on the listener’s music preferences and a queue of recently played music. There will also be a Just Ask Siri section, which will be dedicated to subscribers who want to learn tips to optimise Siri for Apple Music.
In India, the Apple Music Voice Plan offers subscribers access to the service’s catalogue of 90 million songs for Rs 49 per month. This plan would be made available later this year n 17 countries and regions, including India, Australia, China, France, Germany, Ireland, Spain, the UK and the US.