Edelweiss Mutual Fund Launches 'SIP Se Sab Hoga' Campaign
The films aim to encourage investors to embark on their investment journey with SIP
Edelweiss Mutual Fund, one of India’s fastest-growing AMC launches ‘SIP se sab
hoga’ two TVC films designed to celebrate the wisdom of financial insight and highlight the transformative
power of Systematic Investment Plans in achieving short- and long-term investment goals.
The narrative of ‘SIP se sab hoga’ revolves around two unique family settings, each showcasing
the potential of SIPs in a distinctive way. The campaign is conceptualised internally by Edelweiss MF’s marketing
team. The films aim to encourage investors to embark on their investment journey with SIP. The campaign will run on all media platforms — Television, Digital, Print, and Outdoor.
The ‘SIP se sab hoga’ film underscores the significance of making informed financial decisions. It encourages
individuals to embark on their investment journeys with SIPs, emphasising the potential to achieve a wide range
of short- and long-term life goals, such as owning a house, obtaining quality education, enjoying dream
vacations, or owning a car.
Speaking about the campaign, Niranjan Avasthi, SVP and Head- Products, Marketing and Digital at Edelweiss
AMC said, the campaign celebrates the wisdom that transcends generations and highlights the
transformative power of SIPs.
In the first story, a mother and her enthusiastic yet not-so-athletic son visit an astrologer. The astrologer
predicts a triumphant sports career for the boy, leaving the mother perplexed. Enter Mr Sharma, a wise family
friend, who explains that with SIP, anything is possible, emphasising the essence of self-discovery,
determination, and the unpredictable nature of life.
The second story unfolds with a family excitedly preparing for a road trip to Manali. However, a comical mishap
occurs when the young grandson, Rahul, accidentally damages the car’s side mirror. Amidst the chaos and
frustration, Mr. Sharma intervenes, sharing the power of SIPs with the family. As the film progresses, Dadi takes
the driver’s seat, and Rahul pushes the car forward, symbolizing unity and empowerment.