Meta joins hands with MS, takes on Google, Twitter

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Need reels… will show you… Need video…will show you… Want to write a thread… Will make you write… Want AI… will get it for you…

Meta’s founder Mark Zuckerberg is in a similar mood these days. But why is he in this mood? Let us tell you

What is Meta’s preparation Facebook’s parent company Meta has joined hands with Microsoft for AI. Facebook has added a video section to directly challenge YouTube, where users will be able to edit videos themselves. Here reels can also be easily created. Threads was already launched to compete with Twitter, while Reels was launched even earlier to compete with Tiktok. That is, on one hand Meta is fighting Twitter and Google and on the other it is battling Chat GPT and Bard and expanding Meta everywhere, bumping into its opponents. But will it be easy for Meta to do so? Let’s try to understand.

First of all let’s talk about Meta and Microsoft joining hands. Meta has launched Lima-2 to compete with Chat GPT and Google’s chatbot Bard. This is also an AI. It will be an open source, which means developers from all over the world will try to improve it together.

Now let’s talk about Facebook videos. The user’s video experience on Facebook will be made better than ever before. Users will not only be able to upload videos on Facebook’s platform, but will also be able to edit videos. YouTube too provides editing facilities to its users. Facebook is not only focusing on long videos but also on short videos i.e. reels because this product has a direct competition with YouTube shorts and Tiktok.

Now let’s talk about Threads. On one hand, Elon Musk, the owner of Twitter, is facing financial trouble after buying it, employees have been fired, paid subscriptions have begun. But Twitter is proving to be a loss-making deal for Musk. In such a situation, Meta has increased Musk’s problems a little more.

It launched Threads. This is a text based product with photo and video options. It has more than 100 million downloads and now Twitter seems to be worried about this app.

Now think about this, when Tiktok came, Meta started Reels and as Twitter’s troubles mount, it has launched Threads. ChatGPT and Bard were being talked about and Lima-2 was launched. While Google became the target of regulators all over the world, Meta expanded itself further in videos i.e. Google on one side and Metaverse on the other. But how is Facebook able to do this? Where is the money coming from?

How strong is Meta? Today Meta’s market cap is $ 801 billion.  In 2022 , the company lost 41 percent of its market cap.  It reached $545 billion. Although before this, the company was showing a boom from 2019 to 2021. From $ 585 billion the company reached $ 935 billion and was on the verge of becoming a trillion dollar company.

Then there was the meltdown in IT stocks all over the world and Meta was also hit by it. Thousands of people lost their jobs. After this shock, questions started arising that what will happen next? The 2022 report shows that Meta’s net income decreased by 41 percent and operating expenses increased by more than 22 percent. In the first quarter of 2023, Meta’s net income decreased by more than 23 percent and operating expenses increased by a little more than 5 percent.

What is the position of the opponents? Google’s market cap is $1.58 trillion. In the year 2022, the company’s revenue was $282 billion. It was about 10 percent more than 2021. Net income was $59.97 billion, which was 21 percent lower. Operating expenses were $81.79 billion, which was 20 percent more than 2021 . If we talk about Twitter,  then Twitter’s market cap is $41.09 billion.

Is Meta looking to take advantage of the opportunity? Meta is seeing an opportunity. Opportunity in the strictness of regulators on Google, opportunity in Twitter’s crumbling reputation. Meta has money, infrastructure and plan. It has launched new products and has brought itself into the battleground once again.. But now who will be the winner of this battle has to be seen.