Zomato marks exit from grocery delivery service
The decision comes on the back of gaps in order fulfillment, which was leading to poor customer experience
Online food delivery platform on Sunday announced that it will stop grocery delivery service from September 17. The decision comes on the back of gaps in order fulfillment, which was leading to poor customer experience.
“At Zomato, we believe in delivering best in class services to our customers and largest growth opportunities to our merchant partners. We don’t believe that the current model is the best way to deliver these to our customers and merchant partners. Hence, we intend to stop our pilot grocery delivery service effective 17 September, 2021,” Zomato said in an email to its grocery partners.
“Store catalogues are very dynamic and inventory levels change frequently. This has led to gaps in order fulfillment, leading to poor customer experience… We have realised that it is extremely difficult to pull off such a delivery promise with high fulfilment rates consistently, in a marketplace model (like ours),” the email noted.
This is company’s second exit from the segment since last year.
The Gurgaon-based firm had entered the segment last year during the Covid- outbreak, however with the recovery in food delivery business it marked an exit. In July this year, Zomato had launched pilot grocery delivery service in select markets offering grocery delivery within 45 minutes to its customers.