Max Life Insurance launches training programme for agent advisors

Max Life Insurance Company has launched a new training transformation programme for its agency channel with the unique ‘Max Life Ace Talk’ initiative. The talk series aims to showcase inspirational stories by Max Life’s top agent advisors to a network of upcoming agent advisors, fueling inspiration from personal stories of success and professional journeys.

The series, developed under ‘Project Navodaya’, seeks to reimagine the agency channel business at Max Life by helping the vertical achieve scale, growth in market share, and profitability. The project further follows a four-pronged approach towards training transformation, agent advisor recruitment, top agent advisor growth, and digital competence.

“The launch of ‘Max Life Ace Talk’ demonstrates our continuing commitment to digitise, grow and develop our agency force, which is the backbone of our organisation. For the new-age agent advisor, getting the right training and technology will make all the difference. With these programs, we seek to build a community of successful mentors who can inspire younger advisors with their stories of talent and success,” said V Viswanand, Deputy Managing Director, Max Life Insurance.

Delivered virtually across various regions, ‘Max Life Ace Talk’ focuses on a range of attitudinal topics such as discipline in life insurance, emotional intelligence, preparation required to attain higher case size, business performances, and others. Some of the upcoming topics for the talk series include – ‘Insurance as a noble profession’, ‘habits of a successful life insurance advisor’, ‘life after retirement’, ‘exploring health and wellness’, amongst others.

Max Life Insurance Company Limited is a JV between Max Financial Services Limited and Axis Bank Limited.

Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. Max Life has built its operations over almost two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.

As per public disclosures and annual audited financials for FY20-21, Max Life has achieved a gross written premium of Rs 19,018 crore. As of March 31, 2021, the company had Rs 90,407 crore of assets under management (AUM) and a Sum Assured in Force of Rs 1,087,987 crore.

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