SBI General Insurance ties-up with SahiPay to expand each in rural areas
Through this partnership, SBI General will provide a host of non-life insurance solutions to SahiPay customers
New Delhi: With a view to increase non-life insurance penetration in the rural market, SBI General Insurance on Monday announced partnership with Manipal Business Solutions, the promoter of SahiPay.
The pact will allow SBI General to tap customers of fintech player SahiPay, which provides digital and financial services in the semi-urban and rural parts of the country.
India is predominantly a rural market with over 65% of the population residing in rural areas. Through this partnership, SBI General will provide a host of non-life insurance solutions to SahiPay customers, the insurer said in a release.
The tie-up is a right fit to support the company’s endeavour to maximise its reach to rural segments, Pushan Mahapatra, President – Strategic Investments & Head – Open Market, SBI General Insurance said.
SBI General is continuously strengthening its distribution footprints in the country, and this tie-up is a step in that direction, the insurer said.
“SBI General Insurance will help us provide comprehensive and accessible set of insurance offerings to our customers,” Kamaljeet Rastogi, CEO, Manipal Business Solutions said.