Flipkart to establish dark stores network for swift product delivery
Flipkart Minutes is set to prioritize major cities initially and progressively extend its reach to encompass more cities across the country
New Delhi: Flipkart is preparing to re-enter the quick commerce sector by introducing “Flipkart Minutes. This is going to intensify competition between established apps like Blinkit, Zepto, Instamart, and BBNow. This move comes as part of Flipkart’s strategy to capitalize on the flourishing market for rapid delivery services in India.
Flipkart’s dark stores
Reports indicate that Flipkart plans to establish about 100 Dark Stores across the country’s major cities. This could happen ahead of its anticipated Big Billion Days sale later this year. These Dark Stores serve as localized warehouses. This will provide expedited services to companies for promptly fulfilling orders. Flipkart aims to leverage these facilities to offer a wide range of products including groceries, fresh produce, essential goods, and electronics through its Flipkart Minutes service.
The concept of Dark Stores, essentially miniature distribution centers, enables companies like Flipkart to expedite delivery times. This also enhances service efficiency. These Companies position the stores in densely populated urban areas. Flipkart intends to cater to increasing consumer demand for swift and reliable online deliveries.
This move marks Flipkart’s third attempt to establish a foothold in the quick commerce segment. Previously, the company introduced services under different names such as Flipkart Quick. It emphasized delivery within 90 minutes. Now, with Flipkart Minutes, the e-commerce giant’s aims is not only streamline delivery operations. There is another motives of the company as well. Which is to compete more aggressively in the rapidly evolving e-commerce landscape of India.
Flipkart Minutes will initially focus on major cities and gradually expand to include additional urban centers. This strategic expansion underscores Flipkart’s commitment to meeting the diverse needs of its customer base, offering them convenient access to a wide array of products with swift delivery times. As competition intensifies in the quick commerce sector, consumers can anticipate enhanced convenience and competitive pricing, spurred by the arrival of Flipkart Minutes in the market.