Zomato IPO: Hera Pheri dialogue, ghee to paratha spice up milieu
Zomato IPO: Culinary banter adds spice to listing frenzy as stakeholders and members of the investing community express their support
Zomato’s IPO is going to define how traditional investors are warming to startups hitting the bourses to scale up and emerge as sustainable business models. But in a pandemic environment, one thing that the Deepinder Goyal-led company has managed to do is generate buzz among a new set of people who were till now not aware of the potential of the new-age companies or were apprehensive about its growth model.
On listing day, Zomato’s Twitter handle took escape to a popular dialogue from the cult movie ‘Hera Pheri’ to soothe jitters. The dialogue and the character essayed in the movie by Paresh Rawal are often used as memes in social media to convey feelings and situations.
mereko to aisa dhak dhak horela hai
— zomato (@zomato) July 14, 2021
Earlier in the day, Goyal also tweeted about how he spent the morning hours leading up to the listing.
Just ordered a triple breakfast @zomato. Stress eating 🤯😬
— Deepinder Goyal (@deepigoyal) July 14, 2021
Feeling better after the breakfast and all the love. Topping up the breakfast with chai from @Chaayos ❤️ pic.twitter.com/U9025BexVC
— Deepinder Goyal (@deepigoyal) July 14, 2021
The entire ecosystem responded to the tweets and it shows that everyone is watching this space keenly as it can open up a new world of opportunities for the startups.
Other prominent personalities like Vijay Shekhar and Radhika Gupta too responded to the tweet.
The retail portion of Zomato’s public offering was subscribed nearly 100% within an hour of the opening.