Vodafone dials customers with new Rs 904 prepaid plan, bundled Amazon Prime subscription

Cash-trapped telecom Vodafone Idea has rolled out a new prepaid plan of Rs 904 which will come bundled with three months subscription plan of Amazon Prime Video. According to The Economic Times, the telecom company has put out the details of the plan on its website. So far, VI has not put details of the plan on its app. The new prepaid plan comes with 2 GB per day data, 100 daily SMS, unlimited calls and 90 days validity.

The Aditya Birla Group-owned telecom has been trying a lot to reduce customer churn, for which it has been rolling out new plans off late. Recently, the telecom rolled out the ‘VI Guarantee Program’ in which customers would get 130 GB additional data for total of 13 months.

What is the ‘VI Guarantee Program’?

In the ‘VI Guarantee Program’, an user will get total of 130 GB additional data. He will get 10 GB additional data for each of next 13 months. This data will be additional to that on the customer’s active plan. 10 GB extra data will be credited to the user’s account on 28th of every month for 13 months. Only condition is that, the user will have to have an active plan of Rs 239 and above to avail of the program. Plus, the handset must be 4G or 5G enabled.

The telecom is in a midst of a fight in which it has faced continuous subscriber churn. Albeit, for the past few months the exodus rate has dropped a bit. But still, nothing can hide the fact that the  telecom needs to gain customers to remain afloat in India’s highly competitive telecom industry.

Saddled with a loan burden of more than Rs 2 lakh crore, the telecom has been trying to not only woo customers but also investors. Recently, it wrapped up Rs 18,000 successful FPO, and a Rs 25,000 debt issue is also in queue.