Idea is to develop a consensus ad multiple views have emerged on the subject within the government; industry too is divided on the issue
Traders are now gearing up for wedding season which begins from Nov 14
During the festive season, e-commerce platforms have paid equal attention to all categories, including groceries
Fewer smartphone launches due to chip shortage, and sales coinciding with ‘Shradh’ were two dampeners
Flipkart, Amazon, Snapdeal, and Myntra have planned new launches and discounts to attract buyers throughout the festive season.
Apple sold over 3,00,000 units of iPhones in the first three day of the sale, that resulted in an increase of Rs 2,000-Rs 3,000 in per unit price
The sale of consumer products improved sequentially in September, raising corporate expectations of buoyant festive season demand.
Flipkart said it continues to bolster the seller base and is in line to have 4.2 lakh sellers on its platform from 3.75 lakh sellers
In 2021, Flipkart is creating direct seasonal employment for more than 1.15 lakh people, of which 15% are women and people with disabilities.
Now OTT and ads on music streaming services etc. have also become channels of promotion for various products.