Now OTT and ads on music streaming services etc. have also become channels of promotion for various products.
Small towns that account for four out of five new customers will spearhead the growth, says management consulting firm Bain and Company.
It may come as a surprise that people have chosen to buy makeup and personal care products even as they postpone other expensive purchases today
Online purchasing has become mainstream in India with 49% of consumers taking to this channel in the last 12 months.
Earlier, the last date for public comments on the draft e-commerce rules was July 6
In consultation between industry associations and Department of Consumer Affairs, industry representatives sought extension beyond the July 6 deadline
Axis Bank is witnessing a 10x jump in overall spends by gross merchandise value (GMV)
Cardless EMI facility: Customers can convert transactions up to Rs 5 lakh into easy EMIs using the registered mobile number
ICICI Bank is the first bank in the industry to introduce convenient and instant cardless EMI facility for online shopping
Ban on misleading users by manipulating search results, appointment of compliance officer, grievance officer are other amendments being proposed