The new e-commerce rules were drafted after small traders and physical store owners complained that major online marketplaces were partial.
Earlier, the ministry had released the draft e-commerce rules under which it banned the fraudulent flash sale and mis-spelling of goods and services
In consultation between industry associations and Department of Consumer Affairs, industry representatives sought extension beyond the July 6 deadline
The Confederation of All India Traders (CAIT) said it has been observed that voices of terming the rules as stringent are being created.
According to the proposed amendments, e-commerce entities should not allow or display or promote any misleading advertisement